Top Educational Games in South Africa Q1 2023

The first quarter of 2023 saw intriguing trends among the top educational games in South Africa, as highlighted by Sensor Tower's data. Here’s a breakdown of the performance of the top 5 educational apps on a unified platform.

Masha and the Bear Educational maintained a steady download rate throughout the quarter, peaking at 8.8K downloads in the last week of December. Weekly downloads fluctuated slightly, with a low of 5.1K mid-quarter before rising to 7.4K by the end of March. Active users showed a similar trend, starting at 53.6K and ending at 48.8K, with brief peaks and troughs throughout the period. Revenue-wise, the app had minimal earnings, with a maximum of $3 in early January and $2 in early March.

Math Kids: Math Games For Kids experienced gradual growth in both downloads and active users. Weekly downloads increased from 3.5K at the start of the quarter to 4.5K by the end of March. Active users similarly grew from 6.2K to 7.6K. Despite the growth in engagement, the app did not generate any notable revenue during this period.

Kids Nursery Rhymes - Domi TV saw a mixed performance. Downloads were highest in the last week of December at 6.9K but dropped significantly to around 2.7K by the end of March. Active users mirrored this trend, starting at 6K and ending at 3.4K. Revenue remained relatively stable, fluctuating between $3 and $9 weekly.

Reading Eggs - Learn to Read stood out with consistent revenue generation, peaking at $5.6K in mid-March. Weekly downloads were highest in the second week of January at 7K but saw a decline to under 1K by the end of March. Active users started strong at 24K, peaking at 39.1K in early January before tapering off to 21K by the end of the quarter.

Kids Games: For Toddlers 3-5 also showed positive engagement trends. Weekly downloads began at 3.6K and increased to 4.1K by the end of the quarter. Active users followed a similar upward trajectory, starting at 14.2K and rising to 16.4K. Like Math Kids, this app did not generate any significant revenue during the period.

For more detailed insights and data on these educational games and others, visit Sensor Tower.